教授
美國明尼蘇達大學博士
2014
Visiting Scholar, University of California, Berkeley, US, 2014 - 2015
2006
Visiting Scholar, Peking University, China
2005
Visiting Scholar, Beijing Foreign Studies University, China
Future marketing, Omni Science/Presence, Global marketing innovation, International marketing, High-tech marketing, Consumer behavior, Digital marketing,
C
ircular marketing economy,
MNCs' New Product Innovativeness, Breakthrough Innovations, Disruptive Innovations/Technologies, Reverse Innovation/Engineering, Sustainable Consumption Behavior, Dual Innovations