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盛麗慧

盛麗慧

教授

學歷

美國明尼蘇達大學博士

經歷

2014
Visiting Scholar, University of California, Berkeley, US, 2014 - 2015
2006
Visiting Scholar, Peking University, China
2005
Visiting Scholar, Beijing Foreign Studies University, China

研究領域

Future marketing, Omni Science/Presence, Global marketing innovation, International marketing, High-tech marketing, Consumer behavior, Digital marketing,
C
ircular marketing economy,
MNCs' New Product Innovativeness, Breakthrough Innovations, Disruptive Innovations/Technologies, Reverse Innovation/Engineering, Sustainable Consumption Behavior, Dual Innovations

CONTACT

聯絡資料

辦公室:MA-Building 515
最後更新:2026年06月14日